AutoAutoShowShow

Mercedes-Benz breaks new ground in brand communications: the online programme “AutoAuto ShowShow”, produced exclusively by Mercedes-Benz, will be running from late summer with Joko Winterscheidt as the main protagonist. This branded entertainment concept consciously distances itself from a conventional display of vehicles, focusing instead on mobility-related issues such as car sharing and electric driving. These become an integral part of a creative and humorous storyline, aimed at presenting information in an entertaining way. The “AutoAuto ShowShow” will appear exclusively on social media and can be shared quickly and easily with the digital community. The spotlight of the show is on the everyday doings of filling station manager Joko (Joachim Winterscheidt), as he muses over life and witnesses the unusual things that happen around him. The story of everyday life at the filling station is enlivened with video inserts that address issues around automotive technology and mobility in an entertaining manner. The five episodes will go online with English subtitles in August 2018 across the global social media channels of Mercedes-Benz.